Building smart, beautiful digital experiences, and the teams that create them.
28+ years leading UX, creative direction and design teams for global brands, bridging creative innovation and business results.
28+
Years of Cross-Functional Leadership (Design, Product & Digital)
2x
Adobe Site of the Day (White Castle and Long John Silver's)
9
Industries Transformed (From high-scale eCommerce to enterprise EdTech platforms)
Selected work
Similac StrongMoms: Scale & Acquisition Redesign
Leading a cross-functional UX and creative team to re-architect an enterprise eCommerce ecosystem, driving measurable user acquisition and purchase intent.
Benchmark Universe: EdTech Product Evolution
Directing end-to-end UX/UI strategy and product architecture for a global learning management platform.
Leadership Philosophy & Capabilities
Team Integration & Dynamics
Merging disparate creative, print, and digital product teams into a unified, high-velocity UX organization.
Design Operations & Intake
Establishing rigorous project tracking, design systems, and stakeholder intake workflows to bridge creative output with corporate strategy.
Product Strategy
Validating competitor benchmarks and streamlining complex user paths to maximize ROI.