A&F Club Personalization Concept
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Client: A&F
Role: Creative Director, User Experience Director
Overview: This site concept was created to show how personalization can drive repeat buying habits and brand loyalty
Challenge: The goal was to leverage user behavior and history, along with profiling and questionnaires to create a highly personalized and proactive buying experience.
Quantity:
Deliverables
User Research
Personas
Customer Journey
User Flow Diagram
Prototype
UI Design
