Cooper Tire Website
Client: Cooper Tire
Role: Creative Director, User Experience Director
Overview: For the project we redesigned the site from the ground up.
Challenge: The primary goal was to take the confusion out of buying tires for your vehicle. This was done by building a Tire Navigator tool that broke down the search process and present a step by step guide from the customer perspective.
Client: Cooper Tire
Role: Creative Director, User Experience Director
Overview: For the project we redesigned the site from the ground up.
Challenge: The primary goal was to take the confusion out of buying tires for your vehicle. This was done by building a Tire Navigator tool that broke down the search process and present a step by step guide from the customer perspective.
Client: Cooper Tire
Role: Creative Director, User Experience Director
Overview: For the project we redesigned the site from the ground up.
Challenge: The primary goal was to take the confusion out of buying tires for your vehicle. This was done by building a Tire Navigator tool that broke down the search process and present a step by step guide from the customer perspective.
Deliverables
User Research
Personas
Customer Journey
User Flow Diagram
Sitemap
Wireframes
UI Design
