Rockport Website
Client: Rockport
Role: Creative Director, User Experience Director
Overview: This project include UX research and discovery that led to strategic recommendations for a new UI design.
Challenge: This project focused primarily on the path to purchase and the main engagement pages. The goal was to improve purchase intent and sales via simplification and streamlined interactive elements.
Client: Rockport
Role: Creative Director, User Experience Director
Overview: This project include UX research and discovery that led to strategic recommendations for a new UI design.
Challenge: This project focused primarily on the path to purchase and the main engagement pages. The goal was to improve purchase intent and sales via simplification and streamlined interactive elements.
Client: Rockport
Role: Creative Director, User Experience Director
Overview: This project include UX research and discovery that led to strategic recommendations for a new UI design.
Challenge: This project focused primarily on the path to purchase and the main engagement pages. The goal was to improve purchase intent and sales via simplification and streamlined interactive elements.
Deliverables
Usability Test
Competitive assessment
User Flow Diagram
Sitemap
Wireframes
UI Design
