Rockport Website
$0.00
Client: Rockport
Role: Creative Director, User Experience Director
Overview: This project include UX research and discovery that led to strategic recommendations for a new UI design.
Challenge: This project focused primarily on the path to purchase and the main engagement pages. The goal was to improve purchase intent and sales via simplification and streamlined interactive elements.
Quantity:
Deliverables
Usability Test
Competitive assessment
User Flow Diagram
Sitemap
Wireframes
UI Design